| Privacy Policy

Privacy Policy

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Health Choices Now and John Parks Trowbridge, M.D. respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains what information we may collect through HealthChoicesNow.com, how we may use and protect it, and the choices available to you.

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Effective Date: July 31, 2026

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1. Scope of This Privacy Policy

This Privacy Policy applies to information collected through HealthChoicesNow.com and related webpages, online forms, consultation requests, newsletter sign-ups, and digital communications.

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This policy addresses information collected through the website. Medical information maintained by our office as part of your patient record may be governed separately by applicable healthcare privacy laws and our Notice of Privacy Practices.

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2. Information We May Collect

Information You Provide

We may collect information that you voluntarily provide when you:

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• Submit a contact form

• Request a consultation

• Ask a question about a treatment or service

• Subscribe to newsletters or educational materials

• Communicate with our office by email, telephone, or text message

• Apply for a career opportunity

• Provide feedback or otherwise interact with the website

 

Depending on the form or communication, this information may include:

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• First and last name

• Email address

• Telephone number

• City and state

• Treatment or service of interest

• Appointment or consultation preferences

• Questions, comments, or information included in your message

• Communication preferences

• Employment history, résumé information, or other application materials

 

Please avoid submitting highly sensitive medical, financial, or identification information through a general website form unless our office specifically requests it through an approved method.

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Information Collected Automatically

When you visit the website, certain technical information may be collected automatically, including:

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• Internet Protocol address

• Browser and device type

• Operating system

• Referring website

• Pages visited

• Date and time of the visit

• General geographic location

• Website interactions and navigation activity

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This information may be collected through cookies, server logs, analytics services, and similar technologies.

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3. How We May Use Your Information

We may use collected information to:

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• Respond to your questions and requests

• Contact you about a consultation

• Provide information about treatments, services, and appointment options

• Determine the appropriate next step for your inquiry

• Communicate with current or prospective patients

• Send newsletters, educational materials, or office announcements when requested

• Process career applications

• Operate, maintain, and improve the website

• Understand how visitors use the website

• Protect the website, our office, patients, and visitors

• Detect or prevent fraud, misuse, or security incidents

• Fulfill legal, regulatory, or professional obligations

• Enforce our website policies and agreements

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Submitting a consultation request does not establish a physician-patient relationship. A physician-patient relationship is established only after appropriate evaluation and acceptance by the practice.

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4. Medical and Health Information

Information you submit about your health, symptoms, condition, or treatment interests may be sensitive. We use this information only as reasonably necessary to respond to your request, evaluate your inquiry, coordinate a consultation, or provide services you request.

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When information becomes part of a patient record maintained by our office, its collection, use, and disclosure may be governed by the Health Insurance Portability and Accountability Act, commonly known as HIPAA, and other applicable healthcare privacy laws.

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Our HIPAA Notice of Privacy Practices provides additional information about how protected health information may be used and disclosed and explains the rights available to patients.

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The website and its forms are not intended for medical emergencies. Do not use the website to request emergency assistance or urgent medical advice. Call 911 or seek immediate medical attention when experiencing a medical emergency.

 

5. Cookies and Website Analytics

The website may use cookies and similar technologies to support website functionality, remember visitor preferences, improve performance, and understand general website traffic.

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Cookies may include:

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• Essential cookies, which help the website operate properly

• Preference cookies, which remember certain selections

• Analytics cookies, which help us understand how visitors use the website

• Embedded-content cookies, which may be placed when viewing videos, maps, social media content, or other third-party features

 

You may be able to control or disable cookies through your browser settings. Disabling certain cookies may affect how some portions of the website operate.

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We do not intentionally use information submitted through medical inquiry or consultation forms for targeted advertising. We also do not intentionally disclose protected health information to advertising platforms through tracking technologies.

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Where required by applicable law, we may recognize legally valid browser-based privacy preference or opt-out signals.

 

6. How We May Share Information

We do not sell or rent your personal information.

We may disclose information in limited circumstances, including to:

Service Providers

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We may work with companies that provide services such as:

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• Website hosting

• Website development and maintenance

• Form processing

• Email and newsletter distribution

• Data storage

• Analytics

• Cybersecurity

• Appointment or communication services

• Professional, legal, accounting, or compliance assistance

 

These providers may access information only as reasonably necessary to perform services on our behalf and are expected to protect it appropriately.

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Legal and Safety Requirements

We may disclose information when reasonably necessary to:

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• Comply with a law, court order, subpoena, or regulatory request

• Protect the rights, safety, or property of our office, patients, visitors, or others

• Investigate suspected fraud, misuse, or security incidents

• Enforce our policies or agreements

• Respond to a public health, licensing, or professional obligation

 

Business or Organizational Changes

Information may be transferred as part of a merger, acquisition, restructuring, sale of assets, or similar organizational transaction, subject to applicable privacy and healthcare requirements.

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With Your Direction or Consent

We may share information when you ask us to do so or provide appropriate authorization.

 

7. Email Communications and Newsletters

When you subscribe to a newsletter, request educational information, or provide permission to receive updates, we may use your email address to send those communications.

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You may unsubscribe from marketing or newsletter emails at any time by selecting the unsubscribe link included in the message or contacting us directly.

Unsubscribing from promotional communications will not prevent us from sending administrative, appointment-related, patient-care, safety, or legally required communications.

 

8. Telephone and Text Communications

When you provide a telephone number, you authorize our office to contact you regarding your inquiry, consultation request, appointment, or requested services.

When text-message communications are offered, your consent to receive text messages is not a condition of purchasing a service or receiving medical care. Message and data rates may apply. Message frequency may vary.

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You may opt out of nonessential text messages by replying STOP. You may reply HELP for assistance or contact our office directly.

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Mobile telephone information and text-message consent records will not be sold or shared with third parties or affiliates for their independent marketing or promotional purposes. Information may be provided to service providers that assist us in delivering requested messages, subject to appropriate privacy protections.

 

9. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

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However, no website, email system, database, or internet transmission can be guaranteed to be completely secure. You should use caution when sending sensitive information electronically.

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If our office needs detailed medical records, identification documents, payment information, or other highly sensitive information, we may direct you to a more appropriate communication or submission method.

 

10. Data Retention

We retain personal information only for as long as reasonably necessary to:

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• Respond to your request

• Provide consultations or services

• Maintain appropriate patient, business, or employment records

• Fulfill the purpose for which the information was collected

• Meet legal, professional, accounting, or regulatory requirements

• Resolve disputes

• Protect against fraud or security incidents

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Retention periods may vary depending on the nature of the information and whether it becomes part of a patient or employment record.

 

11. Your Privacy Choices and Rights

Depending on where you live, the type of information involved, and applicable legal exemptions, you may have the right to request that we:

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• Confirm whether we process your personal information

• Provide access to certain personal information

• Correct inaccurate information

• Delete certain information

• Provide a portable copy of certain information

• Opt you out of the sale of personal information

• Opt you out of targeted advertising

• Opt you out of certain automated profiling activities

• Review an appeal following the denial of an eligible privacy request

 

Health Choices Now does not currently sell personal information.

Privacy rights applying to information maintained as part of a medical record may differ from general consumer privacy rights. Requests involving protected health information will be handled under applicable healthcare privacy requirements and our Notice of Privacy Practices.

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To submit a privacy request, contact us using the information below. We may need to verify your identity before completing the request. You may also use an authorized agent where permitted by law, subject to appropriate verification.

We will not unlawfully discriminate against you for exercising an applicable privacy right.

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12. Children’s Privacy

The website is intended for a general adult audience and is not directed toward children under 13.

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We do not knowingly collect personal information directly from children under 13 without appropriate parental or legal guardian involvement. If you believe a child has submitted information without proper authorization, contact us so that we may review and address the matter.

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Parents or legal guardians should submit inquiries involving minors on the child’s behalf.

 

13. Third-Party Websites and Embedded Content

The website may contain links to external websites or may display content provided by third parties, including videos, maps, social media platforms, educational resources, or payment and communication providers.

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These third parties may collect information according to their own privacy policies. Health Choices Now is not responsible for the privacy, security, content, or practices of websites and services we do not control.

We encourage you to review the privacy policy of any third-party website or service you visit.

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14. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in the website, our services, technology, or applicable legal requirements.

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When changes are made, the revised policy will be posted on this webpage with an updated effective date. Your continued use of the website after an update constitutes acknowledgment of the revised policy.

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15. Contact Us

For questions about this Privacy Policy, your personal information, or a privacy request, contact:

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Health Choices Now
John Parks Trowbridge, M.D., FACAM
Humble Medical Arts Building
9816 Memorial Boulevard, Suite 205
Humble, Texas 77338

Phone: 1-800-FIX-PAIN
Email: patient@healthchoicesnow.com